One of the founders of the thelightscraft, Smriti Rai is a commercial photographer certified from Creative Hut Institute of Photography, Kerala. She believes that photography of your products and services can level up your game in the market and it is the first thing that attracts the customers therefore she strives to work constantly until she gets good pictures for the project she works on. She is a young photographer who definitely understands the present market and knows what kind of visual content will compel the customers to visit your brand and buy your products and services.